Search Engine Optimization (SEO)
Search engine optimization is the process by which a website generates quality traffic from the organic search results with in Google, MSN, Yahoo and other search engines.
Organic ranking is the search result that appears after a specific key word or key phrase is used to initiate a "search". Based upon how well a website is built and by using proper optimization including and not limited to: meta tags, internal and external linking, page names, content.
Internet marketing strategy considers what people are actually search for. Not guessing what they are looking for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and key phrases.
The web site's structure and it's relationship between its pages, must be optimized too. That is why it is always better to incorporate Search Engine Optimization when a website is being developed rather than trying to retro-fit it later.